How to grow your small business – taking your start-up to the next level

If you’ve just started a venture and are now one of the 5.6 million businesses in the UK, congratulations! It takes a lot of hard work, dedication and resilience to set up a business, which is to be commended.

If you’ve made a great start and are now looking to take your business to the next level, here are some helpful tips and tricks to get you on the road to success.

  1. Audit your business

To grow, it’s important to take note of your financial situation early. By looking at the current incoming cash flow and your outgoings, you can see how much money will be left over in the bank at the end of each month.

Once you’ve audited the financial health of your business, you’ll not only have a better idea of your assets, but you’ll know how much money you have to reinvest in the business without as much risk.

  1. Set clear goals

To progress, it’s important to set clear, actionable goals that you can work towards. Whether you want to grow your business, increase your customer base or start upselling, by setting yourself goals, you’re far more likely to achieve them.

  1. Get the right advice

As well as taking on board the advice in this article (kidding!), getting proper advice can help you make sure you make the right choices moving forwards. However, if you are advised in a negligent way that damages your business you could have grounds to make a professional negligence solicitor claim.

Although we hope you never need to make a claim, it’s always good to know what to do in the event things don’t quite go to plan!

  1. Invest in advertising
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With a recession predicted to hit the UK in the coming months, it’s a good idea to step up your advertising. In times of hardship, many customers like to hold onto their cash rather than spend it. Therefore, you’ll need to try even harder to win business!

Luckily, there are loads of ways you can advertise. However, one of the best places to invest is in Google via PPC adverts.

  1. Think about your SEO strategy

As more and more businesses move online to survive, it’s important to think about your SEO strategy. To make sales, you’ll need not only a functioning website but one that ranks.

A solid SEO strategy helps your business get discovered when you want to be. If you’re not sure where to start, it’s a good idea to enlist the help of SEO experts.

  1. Step up your social media

Finally, make sure that your social strategy is on point. Social media is a rapidly growing tool that businesses have been utilising to increase their visibility. If you’re not on socials, you’re missing a trick!

To take your business to the next level, make sure to spend the time setting up social profiles on all the main platforms to grow your customer base.

Are you doing all you can to grow your business?